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Strategy

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Strategy

The Saosis strategy is for growth through both Organic and Inorganic expansion.
This will be driven by power brands, upcoming brand extensions and new launches, coupled with a wider international presence through acquisitions.

Drive our top line

  • Enhance product recall through aggressive promotion via celebrities
  • Expand distribution to reach rural pockets
  • Differentiated ‘Value For Money’ products
  • Innovate and enter new product categories
  • Undertake brand extensions
  • Wider international footprint ,entry in new geographies – drive exports
  • Leverage existing distribution network

Grow bottom line

  • Engage in effective and continuous cost control initiatives
  • Reduce proportion of ads spend with increase in volumes
  • Stabilization of new launches and brands
  • Enjoy benefits of economies of scale
  • Leverage on low-cost manufacturing taking full benefit of location advantage
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