The best home-based business is the one you start with your own two hands – not the one in the ad or the one your friend is promoting.
So, you’ve decided to take the plunge and start your own home-based business. Congratulations! You’re on your way to true financial independence. Protect your business and your livelihood by making sure you have paid proper attention to the following:
1. Assess your talents
How do you find a business to start that is right for you? Consider your talents, your skills and your passions. If you are good at numbers, and enjoy being detailed-oriented, you could start a freelance bookkeeping service. Love the outdoors and gardening? How about a landscaping enterprise. Do you play an instrument? You could teach classes to kids or give individual lessons in their home. If you love crafts and enjoy making quilts or scrap booking, could you teach this talent to others?
2. Put your talents and skills together and generate business ideas
Now you must consider whether or not your idea will work as a home-based business. If you love baseball and want to set up a batting cage, do you have the space? Is your property zoned to take on vehicles driving up and parking all over your street? You can’t start a manufacturing venture in a residential neighborhood. If you are thinking of baking bread and selling it to restaurants, make sure you call your county clerk’s office and find out if you need to get a “food handler’s license.” Requirements vary in each state so make sure you check it out!
Don’t censor yourself as you list home business ideas. List all your ideas at this stage; crossing off choices comes later.
Give your business ideas the home-based business test
Can you make a profit with the type of business you’ve selected?
If you want to start a pet-sitting business, for example, make sure your region has a client base to support your small business. Will people be willing to pay you for what you are selling? Next, ask yourself how much are people willing to pay for this product or service, and will you be able to make a sufficient income from that?
Write a business plan for your home-based business. There are many templates available online that you can use as a basis for your document. It can be 2 pages or 20 pages, but what the plan will do is help you answer all the questions you might have about your small business before you even launch the company.
The cash & the business plan
Do you have adequate working capital to support your business (to support you!)during its early stages? Have you started your business part-time while continuing to work full-time to make sure it is a viable income producer for you and that income is adequate for your needs? DON’T give up your day job until you can give an unequivocal YES to these questions.
The business plan is absolutely essential if you want to borrow money, so prepare the document. It will give you a great sense of security knowing that you understand every aspect of your venture.
Figuring out the profit angle and doing a business plan are two important parts of the process of starting a home-based business – two parts that many people starting a home-based business don’t bother with. But if you want to start a home-based business that will succeed, rather than just being another business failure that drained your time and wallet and left you disappointed, you need to pay particular attention to these two steps of the starting a home-based business process.
Establish a professional image
Have you obtained all necessary licenses and registrations for your business? Do you comply with your local zoning regulations? This is especially important for both legal and insurance reasons if you expect to have clients visit your home office.
Most of your customers might never see your home office, so impress them with your professionalism and attention to detail by selecting a good-looking stationery system consisting of high-grade letterhead and business cards. Get a separate phone line so no one answers the phone and just says, “Hello,” which could turn off potential customers. Get a fax machine, an answering machine or voice mail and you are in business!
Doing business
Print up a flier, get involved in local clubs and other networking opportunities, send out a press kit to local newspapers, prepare a direct mail piece, try and place yourself as a guest—an expert—on local TV or cable, investigate advertising, become active in local civic groups and associations, offer to give a speech at a local club or gathering, send out discount coupons, send out holiday greeting cards, teach a class at adult education, attend trade shows as a guest or exhibitor.
Tags: Home based business